Telegram is one of the many existing instant messaging platforms. Until now, she had not monetized her service. This will be done in the course of the year 2021.
A web application or service launch is rarely done directly in a paid version. More often than not, the service is free, to attract users, and when this user base is large enough, it is time to monetize the platform. This is what the instant messaging application Telegram is about to do .
Telegram will monetize its platform in 2021
Since its launch, Telegram has remained free to use. The app has as many as 500 million users to date, which means it could generate substantial revenue if it ever decides to monetize its platform. And it would appear to be precisely in his plans, and through the introduction of ads.
Now, before you begin to imagine advertisements appearing here and there in your conversations, know that this is not where they will show. The ads will hit Telegram channels sometime in 2021. For those of you who don’t know, the channels are a bit like threads, much like Twitter . If you are using Telegram primarily as a messaging app then this shouldn’t affect you too much.
by introducing advertisements in its channels
In truth, in the words of Telegom CEO Pavel Durov, “all features that are currently free will remain free. We are going to add some features for businesses and users who want to go further. Some of these features will require more resources and will be paid for by those premium users. Traditional users will still be able to enjoy Telegram, for free, forever. ”
Pavel Durov is convinced that the implementation of these ads in Telegram will not be intrusive and that, in most cases, users will not notice the difference. He also said that among the ideas raised by the company, one of them concerned premium stickers, a feature that would allow artists to create and sell their stickers to Telegram users, taking a commission on sales.