If Sony is very active in the video game market with PlayStation, the Japanese giant would have a lot to gain in the mobile video game market. And that is precisely what he intends to achieve.
Sony is a key player in the video game market. Through PlayStation . That being said, the Japanese giant is almost completely absent from mobile video games, which are yet more popular every quarter. A situation which the multinational intends to remedy by appealing to its most popular licenses and why not to new creations.
Sony is preparing a new big strategy for mobile gaming
Sony ultimately does not have a lot of licenses for video games PlayStation in its name, if we remove the Uncharted, The Last of Us or God of War , but that may change soon. Eurogamer noted that Sony is currently looking for a framework for PlayStation Studios that would focus on porting the “most popular licenses” of PlayStation to mobile. Although the job posting does not mention specific titles or dates, this new Head of Mobile will help put together a three to five year strategy.
In particular around the porting of its most popular licenses
The Japanese giant has a long history of trying to merge its PlayStation brand with smartphones, unfortunately without much success. Aside from certain games, Sony’s biggest recognized effort would certainly be the Xperia Play, a “PlayStation smartphone” that was way ahead of its time – when you see what the ASUS ROG Phone 5 is doing today for example – and which was a commercial failure. The name PlayStation Mobile is also more associated with PC ports like Horizon Zero Dawn.
In any case, it’s not hard to see why Sony is interested in mobile video games today. The Japanese giant could bring the PlayStation brand to a much larger audience and, of course, recover revenue from in-app purchases. Titles like Fortnite, PUBG, and Roblox are hugely popular with mobile gamers. The challenge, however, remains to come up with a coherent and successful strategy. The games themselves have to have to adapt to the mobile format without losing what makes them special on console. It will absolutely be necessary to avoid the simple port which brings nothing and the applications which seem only there to extract money from the players. To be continued !