Disney now has a large number of prestigious studios under its umbrella. This represents a huge catalog, with many more to come. With impressive numbers.
There was no doubt that Pixar’s Soul movie would find its audience by landing directly on Disney + in many countries. And the numbers now clearly support this strategy . Indeed, Deadline reports that the film sits at the top of the most watched streaming content according to Nielsen between December 21 and December 27, 2020. In total, no less than 1.669 billion minutes of viewing. It’s better than the cult series The Office (1.435 billion minutes), which is really impressive when you consider that the TV series has steadily dominated the 2020 audiences and had only a few days left to live on. Netflix before landing on Peacock.
Soul hits the mark on Disney +
Disney’s other big streaming production, The Mandalorian, comes in only in fifth place, with “only” 1 billion viewing minutes in its second season. Netflix takes third and fourth place with the cult series The Chronicle of the Bridgertons and the film Midnight in the Universe (1.1 billion minutes) by and starring George Clooney.
And better than The Office on Netflix
Difficult to know how is doing Wonder Woman 1984 on HBO Max with its release on Christmas Day as WarnerMedia has not released its figures, and will not reveal the figures for its subscribers before the release of its financial results in the course of next week. That being said, the success seems to have been there since the Warner accelerated the project immediately.
Still, Soul had a number of advantages up its sleeve. This is a film for children – and one that speaks volumes to adults too – which also launched during the holiday season, when everyone was stuck at home. And unlike Mulan, you didn’t have to pay extra to be able to see it. In other words, a huge potential audience that Disney might not find anytime soon.
But it’s still an important victory for Disney. This shows that the giant’s big blockbusters can attract huge audiences through Disney +. This is absolutely vital for the media giant which is making a real transition to streaming. It’s also a huge plus at a time when Disney + has relatively few exciting exclusives, with WandaVision only arriving now. The question now is whether the new subscribers who have been convinced for Soul will remain customers of the platform. To be continued !