Shuntaro Furukawa hopes to develop new original licenses over the next few years to expand the Nintendo Switch catalog.
Although Nintendo has one of the richest franchise portfolios in the gaming world, the majority of its intellectual property was created between the 1980s and 1990s . Since then, the Kyoto firm has too much of a tendency to rest on its laurels by overexploiting the worlds of Mario, Zelda and Pokémon. Moreover, over the last twenty years, the most important launches of the Japanese publisher in terms of original intellectual property have been Pikmin, Wii Sports, Splatoon and Arms where Sony Interactive Entertainment remains an example in the creation of new licenses for each new generation of consoles.
The president of Nintendo, Shuntaro Furukawa, thus indicated in an interview with with the economic daily Nikkei that he strongly wished that new creations arrive on the Switch : “ With the expansion of time spent at home, the range of entertainment as an object of consumption widens. Games are not a necessity in life. In order for customers to choose games in their time limit, they have to be interesting. The competition is tough, and I am not optimistic. I myself am watching and studying different forms of entertainment. In the future, we will focus on creating new game series as well as long-selling games like Mario and Zelda (…) We are constantly developing ideas for new consoles that the market is waiting for, but it there are some things we cannot do now due to technological and financial constraints. ”
The Future of Nintendo Switch
The Switch launched in March 2017 and Nintendo is hoping the console will hold up for another four years in the market: “ We always say we’re in the middle of the Switch life cycle, and as one piece of hardware can be used to play stationary and portable games, we can offer a wide variety of software for this purpose. The life cycle can be further extended “. On a recent conference call on Big N’s latest financial results, Furukawa-san said releasing a wide range of software to ensure the Switch continues to appeal to a large audience would be key to making it happen. ‘help overtake Wii sales.