Electronic Arts to acquire Glu Mobile for $ 2.1 billion

Glu Mobile is bought out for over $ 2 billion by Electronic Arts.

The mobile business of the American giant Electronic Arts continues to grow with the acquisition of Glu Mobile . The combination of the two companies creates a leading mobile product portfolio that includes more than 15 major games in growing genres, with combined revenue of $ 1.32 billion in the last twelve months. . Bringing together the best development teams dedicated to smartphone games and leveraging Electronic Art’s marketing and distribution strength to generate global reach, this new association will draw on 430 million players, including more than 100 million monthly active players in mobile, and will expand to new audiences around the world.

With sales of 450 million euros, net income of 5 million euros and net cash of 280 million euros in 2020, EA expects Glu to be profitable from its start. first year in its fold. “ This transaction is the culmination of the hard work of Team Glu to deliver world-class interactive experiences to our players, while driving business momentum that has led to strong financial and operational results. It represents a tremendous result for all of our shareholders and other key players , ”said Nick Earl, CEO of Glu. “ As part of Electronic Arts, we will continue to capitalize on upcoming opportunities in the expanding mobile game industry.

Electronic Arts also gets its hands on Codemasters

While Take-Two Interactive was to seize Codemasters for 870 million dollars to reach a level in the genre of automobile racing , Electronic Arts has finally pulled the rug out from under it. the parent company of Rockstar Games by offering $ 1.2 billion. The offer was obviously accepted without much surprise: “ We believe this union will provide an exciting and prosperous future for Codemasters, enabling our teams to create, launch and serve bigger and better games at an extremely passionate audience “, said Gerhard Florin, Chairman of the Board of Directors. Andrew Wilson, CEO of Electronic Arts, adds: “ Our industry is growing and so is the racing game category, and together we will be able to lead a new era of racing entertainment. .

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