Codemasters joined the American publisher Electronic Arts for $ 1.2 billion.
The association of Codemasters with Electronic Arts marks a new era in racing games. It will allow the continued growth and success of the Formula 1, Need for Speed , DIRT, DiRT Rally – WRC (World Rally Championship), GRID, Project Cars , Real Racing licenses or TOCA Touring Car and Colin McRae Rally. This acquisition is part of EA’s growth strategy to deliver more ambitious experiences and better live services by repatriating more players to more platforms around the world.
– Electronic Arts (@EA) February 18, 2021
Electronic Arts family grows with Codemasters
“ The auto racing fandom continues to grow around the world, and the franchises in our combined portfolio will allow us to create new, innovative experiences and bring more players into the excitement of cars. and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on all platforms, and we look forward to getting started , ”said Andrew Wilson, CEO of Electronic Arts.
“ Today is a milestone in the history of Codemasters, and an exciting day for our employees and our players ,” said Frank Sagnier, CEO of Codemasters. “ Partnering with EA will allow our teams to take our highly acclaimed franchises to new heights and reach a large global audience through their player network. Together, we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world. “