Apple has diversified its activities a lot in recent years. Today, the Cupertino company is far from offering only computers. In its catalog, in particular, a professional monitor, the Apple Pro Display XDR.
Apple products very often occupy a very high price position. This can also be seen on the screen offered by the brand. The Apple Pro Display XDR may be a very successful professional monitor, it costs a lot, a lot of money. Too expensive for many professionals even. That being said, a more affordable version may be coming soon .
Apple would work on a more affordable monitor than its Pro Display XDR
The Apple Pro Display XDR costs a small fortune, and that’s saying something. But this is a monitor for professionals who would fully appreciate such features, unlike “classic” individuals who are simply looking for a new screen. That’s not to say that a less expensive model wouldn’t be nice. And that is precisely what could happen, if the rumors are true at least.
A successor to the late Thunderbolt?
Indeed, according to a new report from Bloomberg, the Cupertino company is currently working on the design of a more affordable monitor for its customers. This monitor would be more of a successor to the Apple Thunderbolt display that the brand stopped selling in 2016. This means that, in terms of price, the accessory could be priced around $ 1,000. Or at least that’s what we hope for.
The report also affirms that this new reference would be intended more for private customers than for professionals. Its brightness and contrast ratio should also be different from what the Pro Display XDR offers. This doesn’t mean that this is going to be a bad display, of course, just that it will be much more “ordinary”, quite similar to what can be offered from many other manufacturers. Contrary therefore to equipment specially designed and optimized for photo and / or video.
The bad news, however, is that the Bloomberg report also claims that this monitor is only in its early stages of development. In other words, it is quite possible that it will not be formalized this year. You will have to be patient if you are interested.